TOURIST RECEPTION ORGANIZATION IN ITALY
Anyone who looks at a geographical map that depicts the Apennine Peninsula, which is incomparable in contour and protrudes into the Mediterranean Sea, can easily find Italy by recognizing it by the clear outline of the “boot” profile.
The Russian tour operator, who must indicate to the potential client where the rest or travel destination in Italy, which he intends to visit, will not experience any difficulties: the boundaries of the contact of Italy with the sea are so obvious that they are easily perceived and remembered. And the client, who first gets acquainted with the catalog of a tour operator or an illustrated tourist prospectus, easily recognizes the geographical position of any Italian city or village by their architectural style and natural landscape. Italy, open to all kinds of tourism, from sea to mountain, known in the world for its unique artistic heritage and inherited centuries-old culture of hospitality with all its deep-rooted fame, easily accessible at all times of the year, in the imagination of everyone, undoubtedly becomes a center of international attraction tourists.
This accessibility has now received a special “acceleration” for Internet users due to the effectiveness of the new information technology tools, thanks to which the Italian “Boot” itself and the “Italy” logo are visible on-line on the online information freeways, where www. enit.it, whose advanced search systems, contacts with various sites on the Italian economy and the world of art – among them “tourism” – are the most important pages that foreigners visit for daily consultations. To access the database on maps and routes, go to www.inwind.it.
Today, Italy is one of the most popular tourist destinations abroad in terms of the number of publications and tourist guides. You can find out their names and content by visiting numerous websites.
Tourism in Italy originated in the Renaissance, when many British aristocrats began to go to the center of the Renaissance to learn the art of architecture, painting and literature. In the mid-1850s, Italy became accessible to the middle class of the British Empire and France. With the increasing popularity of field trips, resorts near Genoa, Venice and other cities have gained special importance. Along with the formation of the Italian state, mass tourism was gaining momentum.
As you know, many years of success in the international markets of various sectors of Italian industry is based precisely on the art of creation, fantasy, a kind of national “genius”, the roots and essence of which remain somewhat mysterious even for us Italians: from the world of fashion, design, to the cinema. This component is also critical to the success of the Italian travel industry. The ever-increasing success of foreign tourism in Italy, especially to the most visited and famous places, is the result of the manifestation of the most typical creative qualities inherent in Italians, inseparable from the professionalism of tourism workers and tour operators, who see in information, development and promotion of a tourist product one of marketing highlights. And in this – the key to success.
In order to briefly describe the whole range of different forms and organization of Italian tourism, the information and coordinates for establishing contacts, in the scope of this brochure, we have included in the wider section “Touristic reception system”.
Under the “Tourist Acceptance System” it is customary to understand the whole complex of Italian tourist heritage, along with the various and most important factors of the organizational and production plan, thanks to which the “destination” ITALY becomes a synonym for “hospitality” and “attractiveness” both nationwide and regional and local levels.
Italy, as everyone knows, is a tourism product of the highest degree of perfection: international statistics give it an honorable place in the top five most developed countries from the point of view of tourism, since it accounts for 6% of the total tourism “turnover” of our planet. As for the Russians, out of a hundred tourists staying in Italian hotels, one comes from Russia. The world-famous history of Italy, the beauty of its nature, works of art, cultural monuments, religious holidays, fashion and Italian lifestyle, wine and gastronomy – these are the key points that made Italy an important world-class tourist center. Along with all this, a well-organized tourist reception system has developed that can host 3,623,891 guests at the same time and consists of 33,341 hotels for 1,807,275 places, 2,335 campsites and tourist villages – 1,317,153 places), 24,250 private apartments for rent for 251,997 places), 5.965 agritourism complexes at 68.413.